Dragons' Den Canada archive
Dragons' Den Canada Season 12
The Season 12 Canadian pitches we keep tabs on, from the ask on air to where each brand stands now.
106 products and businessesCBC does not publish deal outcomes, so figures below are the ask each founder brought to the Den, in Canadian dollars. Where a deal was independently verified we say so on the pitch page.
Products from this season
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Deal madeTrapTap Inc.
a windshield device that alerts drivers to speed traps and road hazards
Availability unverifiedView product
Deal madeSummary Scanner
a mobile app that condenses long text into short summaries
Availability unverifiedView product
Deal made
Deal made
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Not recordedInside the Den with Phazon
a electronics business from Dragons' Den Canada
Availability unverifiedView product
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Not recordedAjuvia Life Science
a health & wellness business from Dragons' Den Canada
Availability unverifiedView product
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a sports & outdoors business from Dragons' Den Canada
Availability unverifiedView product
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a food & drink business from Dragons' Den Canada
Availability unverifiedView product
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Not recordedBounce Limit Ltd.
a sports & outdoors business from Dragons' Den Canada
Availability unverifiedView product
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Not recordedNext Generation Hockey
high performance business will get the dragons in a financial face off
Availability unverifiedView product
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naturally-coloured potato vodka sales spike
Availability unverifiedView product
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heart on their sleeve while showing their health innovation
Availability unverifiedView product
Not recordedIoffe Biotechnologies
a kids & education business from Dragons' Den Canada
Availability unverifiedView product
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sense of style racks up an investment from the dragons
Availability unverifiedView product
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a media & entertainment business from Dragons' Den Canada
Availability unverifiedView product
Not recordedMeatball Magic
meatball innovation will have the dragons rolling in cash
Availability unverifiedView product
Not recordedProvision Athletics
innovation on personal training will have the dragons pumped
Availability unverifiedView product
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Not recordedMillennia TEA Inc.
a food & drink business from Dragons' Den Canada
Availability unverifiedView product
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Browse all 106 products in the full hall
Season 12 of Dragons' Den Canada opened in 2017, and its premiere delivered one of the show's most-cited deals: a young candy founder who faced offers from every Dragon and left having halved the equity she put up.
We anchor every deal claim to a source and the ask to the public record. Where a season has a headline outcome we can cite, we lay out the math; where the record simply stops after the ask, we say so plainly rather than guess at a handshake.
Season 12 earns its place largely on the strength of its premiere, one of the most-cited deals in the show's run. A founder facing offers from every Dragon, and taking the one that cut her equity give in half, is the kind of on-air moment that gets taught as a negotiation lesson.
That single pitch also carries a data note worth flagging: its deal belongs here, on the Season 12 premiere, even though the same brand later came back for a retrospective slot in a far later season. We anchor the terms to where they happened and treat the revisit as exactly that.
Home to the premiere deal that doubled a valuation in one sentence.