How We Check

Dragons Den Hub exists to answer one question honestly: once a Dragons' Den pitch is over, can you actually buy the thing? A televised handshake is a good story, but it is not a product on a shelf. Here is exactly how we tell the difference.

What we treat as fact

Deal terms are public record. What a founder asked for, what a Dragon offered, and whether they shook hands on air are all quoted from the aired episode. We report those as facts, above the fold, without hedging.

What we refuse to assume

Everything after the episode is uncertain until we check. On-air deals change or fall through. Companies pivot, sell, or quietly wind down. So we never let a deal imply a sale, and we never let an advisory data flag stand in for evidence.

The rubric: three states, one rule

Still selling
We found a current listing we could stand behind, on the brand's own store or a named retailer, and we record the month we checked. Only these pitches get a buy link.
Availability unverified
We looked and could not confirm a current way to buy. That is an honest dead end, not a verdict. No buy link, no badge, no guessing.
Wound down
We saw actual evidence the business stopped, a wind-down notice or lapsed listings, not merely a missing page. A hunch is never enough to call a company closed.

The limits

Every check is a snapshot with a date on it. Stock and prices move, and a listing that was live in one month can lapse the next. When you see a date, weigh it. When you see uncertainty, trust that we mean it.