Dragons' Den archive
Dragons' Den Season 21: What Happened Next
The season 21 pitches we follow past the episode, tracked to what you can still buy.
57 products and businesses
Products from this season
Browse the pitches
Deal made
Deal made
Deal made
Deal made
No deal
No dealNidhogger Mead
described as honey and mead infused alcohol beverages
Availability unverifiedView product
No deal
No dealWiggy
described as natural vitamins and minerals alternative to viagra
Availability unverifiedView product
Deal made
No dealAudio Mag Media
described as children’s special needs educational magazine
Availability unverifiedView product
Deal made
Deal made
No deal
No dealAutomatedshowercleaner
pitched as automated cleaning system for showers
Availability unverifiedView product
Deal made
Deal made
No deal
No deal
No deal
Deal made
Deal made
No deal
No deal
Deal made
No deal
Deal made
No deal
Deal made
No deal
No deal
Deal made
No deal
Deal madeScoff Paper
presented as edible potato-infused gift cards for dogs
Availability unverifiedView product
Deal made
Deal made
No deal
Deal madeThe Head Plan
presented as range of wellness products and journals
Availability unverifiedView product
Deal made
No deal
Deal madeSopper Books
presented as online library of bespoke curated and narrated books
Availability unverifiedView product
No deal
Deal made
Deal made
No deal
No dealThe Stone Age Company
described as stone-age education and work shops
Availability unverifiedView product
Deal made
No dealBC Boots UK
presented as match worn and player issued football boots
Availability unverifiedView product
Deal made
Deal made
No deal
Deal made
No dealRenter Score
described as advisory services for mortgages based on rent paid
Availability unverifiedView product
Deal madeThe Secret Garden Glamping
presented as luxury glamping destination
Availability unverifiedView product
Deal made
Deal madePeggy Rain Ltd
pitched as eco-friendly protection for washing lines
Availability unverifiedView product
Deal made
Deal madeStandout Enterprises Ltd
pitched as socks company employing people who have learning-disabilities
Availability unverifiedView product
Season 21 of Dragons' Den aired in 2024. We track 4 of its pitches here, following each one past the on-air handshake.
Of those, 4 struck a deal on air and 0 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.
Only four pitches here, yet they punch well above their weight on valuation. One Hundred Group asked £100,000 for a sliver of 5%, implying a £2,000,000 business, though it kept the agreed terms off air. Kerbo Charge did something similar, £50,000 for 6% or about £833,000, and this time the deal was fully disclosed.
Faace and Randy Cow round out the set at more conventional levels. The year splits down the middle, two disclosed deals and two undisclosed, so half the story is on the table and half is inferred.
A small season swinging for big valuations.