The pitch
What walked into the Den
Jasmine Wicks-Stephens brought Faace to Dragons' Den in season 21, which aired in 2024.
In the pitch, Faace asked the Dragons for £60,000 for 15% of the business, valuing the business at about £400,000.
After the show
What happened next
On air, Faace agreed a deal of £60,000 for 15%, backed by Peter Jones, Touker Suleyman and StevenBartlett. The terms are quoted from the aired episode as public record.
What we cannot yet confirm is whether you can buy from Faace right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Jasmine Wicks-Stephens brought Faace to series twenty-one with a £60,000 ask for 15 percent, valuing the skincare brand at £400,000. What stands out in the record is the backing: three Dragons, Peter Jones, Touker Suleyman and Steven Bartlett, came in together at the terms as offered.
When that many investors want a single 15 percent stake, each ends up with a small holding, and the founder gains three sets of contacts for the price of one equity slice. Nothing was renegotiated, so the deal closed exactly as pitched, a tidy outcome from one of the more recent seasons we cover. The brand's commercial life since 2024 is the aftermath we would confirm properly before making any claim.
A fifteen-percent stake, three Dragons, closed on the founder's terms.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
