The pitch
What walked into the Den
Weave Got Style appeared on Dragons' Den in season 10, episode 1, which aired in 2012, pitched by Bee London.
In the pitch, Weave Got Style asked the Dragons for £85,000 for 40% of the business, valuing the business at about £212,500.
After the show
What happened next
Weave Got Style struck a deal in the Den, though the exact terms were not disclosed on air.
When we last looked in July 2026, Weave Got Style had wound down, so we mark this pitch as no longer for sale.
Our read
The Hub verdict
Bee London offered a large stake up front, £85,000 for 40% of Weave Got Style, which values the hair-extensions brand at £212,500. A deal followed, but the episode did not publish the terms, so that 40% ask is where our analysis stops.
Willing to hand over four-tenths of the business, the founder was clearly after a hands-on partner as much as capital, a reasonable stance in a beauty category that turns on branding, sourcing and retail placement. Because the final split stayed off-screen we will treat the £212,500 as an opening valuation and nothing more. Whether the extensions are still sold is unverified here, and we are content to say so rather than reach.
A 40% opening offer; the close never aired.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
