The pitch
What walked into the Den
Beach Powder appeared on Dragons' Den in season 18, episode 7, which aired in 2021, pitched by Stephanie Kelsey.
In the pitch, Beach Powder asked the Dragons for £60,000 for 49% of the business, valuing the business at about £122,449.
After the show
What happened next
On air, Beach Powder agreed a deal of £60,000 for 49%, backed by Touker Suleyman and Sara Davies. The terms are quoted from the aired episode as public record.
As of our July 2026 check, Beach Powder was still on sale, which is why this pitch now carries a verified availability note.
Our read
The Hub verdict
Offer 49 percent of your company and you are a single point away from handing over half of it, which is exactly where Stephanie Kelsey pitched Beach Powder: £60,000 for 49 percent, valuing the whole thing at a modest £122,449. It is one of the higher equity stakes in our set, and two Dragons ended up sharing it, Touker Suleyman and Sara Davies coming in together on the terms as asked.
Splitting a near-half stake between two investors is common when the cash is modest but the founder wants two lots of contacts. The powder that brushes sand off skin is a neat single-problem product; what happened to it commercially after the cameras stopped is the thread we would still need to pull.
Nearly half the company, split two ways, at the asking price.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
