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Dragons' Den Season 18: After the Handshake

The season 18 pitches we follow past the episode, tracked to what you can still buy.

71 products and businesses
Dragons' Den season 18

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Season 18 of Dragons' Den aired in 2021. We track 4 of its pitches here, following each one past the on-air handshake.

Of those, 4 struck a deal on air and 0 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.

Season 18 is short and completely transparent: four pitches, four deals, every term disclosed on air. There is nothing here to guess at, which makes it a clean read from top to bottom.

Two founders gave up very little. Puresweet took Β£75,000 for 10%, roughly a Β£750,000 business, and Rockstar Spirits parted with 8% for the season's smallest cash ask of Β£25,000. Beach Powder sits at the opposite pole, surrendering almost half the company at 49% for Β£60,000.

Four handshakes, four sets of terms, nothing hidden.