Deal made in the DenSeason 18 · Episode 10
The Wriggler
described as anti-roll changing mat for babies and infants
Availability unverifiedOther Products
The ask£50,000for 40% of the business
Implied valuation£125Kask / equity
On-air resultDeal agreed
Availability unverifiedFounders: James, Aileen McCauley
On the record
The deal, on the record
On the show, The Wriggler sought £50,000 for a 40% stake. A deal was agreed on air. Terms are quoted from the aired episode as public record.
- Season
- 18, ep 10
- On-air outcome
- Category
- Availability
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



