Independent product guide to Dragons' Den · Every availability claim is checked

Department

Kids and Family

Dragons' Den kids and family pitches we track past the episode.

176 products to explore

Kids and Family products

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Products from the Den

Browse all 176 products in the full hall

Kids and Family pitches are a regular feature of the Den. We track 8 of them here, following each past the episode to see which turned into a product you can actually buy.

A buy link only appears once we have confirmed a current listing, so this hub stays honest about which kids and family pitches we could verify and which we could not.

Kids and family products close reliably, and they close in the open. Across eight pitches, six had their terms shown on air and all eight left with a deal, making this one of the most transparent shelves after food and drink.

The asks reach a touch higher than you might expect, topping out at Karuma Innovations' £150,000, while equity stays inside a sensible 13% to 40% band. Toddle is the equity outlier, giving up just 13% for £60,000 and pricing itself near £461,000. Brizi and Karuma Innovations sit at the higher-valuation end.

Family brands that tend to seal the deal in plain sight.