Magic Whiteboard

Neil and Laura Westwood brought Magic Whiteboard to Dragons' Den in season 6, which aired in 2008.

In the pitch, Magic Whiteboard asked the Dragons for £100,000 for 40% of the business, valuing the business at about £250,000.

On air, Magic Whiteboard agreed a deal of £100,000 for 40%, backed by Deborah Meaden and Theo Paphitis. The terms are quoted from the aired episode as public record.

What we cannot yet confirm is whether you can buy from Magic Whiteboard right now. Until we verify a current listing, we leave availability open rather than guess.

Neil and Laura Westwood pitched a deceptively simple idea in season 6: a whiteboard you unroll and stick anywhere. Simple products can be the hardest to value, and they pitched Magic Whiteboard at 250,000 pounds, asking 100,000 pounds for 40%. The deal closed unchanged, with Deborah Meaden and Theo Paphitis coming in together on that 40%. Two Dragons on a low-tech, high-margin consumer item is a strong signal; it usually means both saw a clear route to retail. A forty-percent give is substantial, but split across a couple who founded the business together, it is a share they were evidently willing to trade for that reach. The chapter we cannot write from the episode is the sales story afterwards, and we would rather verify it than sketch it from memory.