The pitch
What walked into the Den
Catherine and Chris Baldrey-Chourio brought Nana's Manners to Dragons' Den in season 15, which aired in 2017.
In the pitch, Nana's Manners asked the Dragons for £50,000 for 20% of the business, valuing the business at about £250,000.
After the show
What happened next
On air, Nana's Manners agreed a deal of £50,000 for 20%, backed by Touker Suleyman. The terms are quoted from the aired episode as public record.
As of our July 2026 check, Nana's Manners was still on sale, which is why this pitch now carries a verified availability note.
Our read
The Hub verdict
Children's cutlery is a narrow niche, but a repeatable one, and Catherine and Chris Baldrey-Chourio pitched Nana's Manners on that promise: 50,000 pounds for 20%, a 250,000-pound valuation. Touker Suleyman, whose strength is getting products into shops, backed it as offered. A fifth of the company for a retail-minded Dragon is a trade many founders would happily make, since shelf space is the whole game for a physical kids' product. The couple kept majority ownership. The part the 2017 episode cannot tell us is how the cutlery sold once the Den lights dimmed, and that is precisely the kind of claim we insist on verifying rather than assuming.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
