Dragons' Den archive
Dragons' Den Season 17: What Happened Next
The season 17 pitches we follow past the episode, tracked to what you can still buy.
70 products and businesses
Products from this season
Browse the pitches
Deal made
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No deal
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Deal madeEco For Life
pitched as bottles made from corn plants as opposed to plastic
Availability unverifiedView product
Deal made
No dealJust Wears
described as cellulosic fibre-based men's underwear range
Availability unverifiedView product
No deal
No dealZipusin
pitched as jacket expander panel for pregnant women and baby carriers
Availability unverifiedView product
No dealDr M's Oral Brush
described as recyclable detachable toothbrush heads
Availability unverifiedView product
No dealDripboost
presented as mobile iv vitamin therapy and vitamins injection service
Availability unverifiedView product
No deal
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Deal made
No deal
No dealStand 4 Socks
described as antibacterial socks donating to homeless for every pair sold
Availability unverifiedView product
No deal
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No dealManners London
described as one size fits all female clothes range
Availability unverifiedView product
Deal madePure Heavenly Limited
presented as reduced sugar vegan and gluten free chocolate
Availability unverifiedView product
No deal
No deal
No dealSnoozle
pitched as app rewarding users for non-phone usage with discount vouchers
Availability unverifiedView product
No deal
No dealBee Bee Wraps
described as eco-friendly food wraps made from organic cotton and bee wax
Availability unverifiedView product
No dealCrane Drinks
described as vegan and gluten free cranberry ciders and liqueurs
Availability unverifiedView product
Category image
Deal made
No deal
No dealBespoke Classical Music
billed as classical music composed performed and recorded for special occasions
Availability unverifiedView product
No dealClothes Doctor
pitched as repairs altercations and restorations of clothing
Availability unverifiedView product
Deal made
Deal made
No deal
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No deal
Browse all 70 products in the full hall
Season 17 of Dragons' Den aired in 2019 to 2020. We track 11 of its pitches here, following each one past the on-air handshake.
Of those, 11 struck a deal on air and 0 left without one. Deal terms below are public record; whether a product is still for sale is something we verify separately.
Eleven pitches, and every single one left with a deal. There are no walkaways in season 17. Six of the eleven had their terms shown; five did not. It is a lopsided year by category too, with nine of the eleven filed under our general Other Products bucket.
The valuations swing hard. Drynks Unlimited asked £125,000 for 7.5%, pricing itself near £1,660,000, while Bug Bakes handed over half the company for £50,000, a valuation of just £100,000. Most of the remainder settle in the £250,000 to £320,000 range.
Everyone struck a deal; only some let us see it.