The pitch
What walked into the Den
Sockitz appeared on Dragons' Den in season 17, episode 6, which aired in 2019, pitched by Richard Brook.
In the pitch, Sockitz asked the Dragons for £100,000 for 40% of the business, valuing the business at about £250,000.
After the show
What happened next
Sockitz struck a deal in the Den, though the exact terms were not disclosed on air.
We have not re-verified whether Sockitz's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Richard Brook came in prepared to give away a lot: £100,000 for 40% of Sockitz values the electrical-safety-cover business at £250,000, and putting four-tenths on the table is a founder leaning hard into wanting a partner.
He got a deal, but the closing terms never aired, so 40% is the figure we anchor to and nothing beyond it. In safety-adjacent hardware, a Dragon's route into trade buyers and retailers is frequently worth more than the cash, which can make a large equity offer a rational opening move rather than desperation. With the settled split withheld, we will not invent one, and whether the covers are for sale now is unverified here.
A 40% opening offer and a private close.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
