Independent product guide to Dragons' Den · Every availability claim is checked
Standby Saver productDeal made in the Den

Season 4 · Episode 6

Standby Saver

a device that cuts standby power to appliances

Availability unverifiedElectronics

A season 4 Dragons' Den pitch, Standby Saver is behind a device that cuts standby power to appliances. We dig into what came after the episode.

The ask£100,000for 50% of the business
Implied valuation£200Kask / equity
On-air resultDeal agreed
Availability unverifiedFounders: Peter Ensinger, David Baker

The pitch

What walked into the Den

Peter Ensinger and David Baker brought Standby Saver to Dragons' Den in season 4, which aired in 2007.

In the pitch, Standby Saver asked the Dragons for £100,000 for 50% of the business, valuing the business at about £200,000.

After the show

What happened next

A deal was agreed on air for Standby Saver, but the episode did not disclose the figures.

As for today, we have not yet confirmed a way to buy from Standby Saver. When we verify a live listing we will update this page and date the check; until then availability stays unverified.

Our read

The Hub verdict

Half the company. Peter Ensinger and David Baker put £100,000 for 50% of Standby Saver on the table, the most equity anyone in this group of pitches offered to part with, and it caps the valuation at £200,000.

A fifty-fifty split invites a Dragon to be a genuine partner rather than a passive backer, which for an energy-saving gadget in 2007 likely meant needing retail and manufacturing help in equal measure to the money. The handshake happened on air, but the final figures never made the edit, so we treat that 50% ask as the one hard data point and leave the rest alone. What became of the device after the show is not something we have confirmed, and we are not going to fill that silence with a guess.

An even split offered; the closing terms never aired.

Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.