The pitch
What walked into the Den
Steve Noyes and Duncan Summers brought Sync box to Dragons' Den in season 13, which aired in 2015.
In the pitch, Sync box asked the Dragons for £55,000 for 35% of the business, valuing the business at about £157,143.
After the show
What happened next
On air, Sync box agreed a deal of £55,000 for 35%, backed by Deborah Meaden. The terms are quoted from the aired episode as public record.
When we checked in July 2026, Sync box was still selling, so we mark this pitch as still available and date the check.
Our read
The Hub verdict
Deborah Meaden rarely invests without a clear view of the numbers, so her solo backing of Sync box at the asking terms is a signal worth noting. Steve Noyes and Duncan Summers wanted £55,000 for 35%, a valuation of about £157,143, and that is exactly what they shook on. Thirty-five percent is a chunky stake to concede for a five-figure raise, which suggests the founders valued Meaden's involvement as much as the cheque, a common calculation when a physical product like a recessed AV outlet needs someone who understands manufacturing and margins. The valuation here is on the modest side, keeping the entry price low for a Dragon known for hard bargaining, and where the product stands today is something we still have open.
Meaden in solo, at the founders' own price.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
