Deal made in the DenSeason 17 · Episode 7
Pure Heavenly Limited
presented as reduced sugar vegan and gluten free chocolate
Availability unverifiedOther Products
The ask£75,000for 20% of the business
Implied valuation£375Kask / equity
On-air resultDeal agreed
Availability unverifiedFounder: Stephen Conway
On the record
The deal, on the record
Pure Heavenly Limited went into the Den seeking £75,000 for 20% equity. A deal was agreed on air. Terms are quoted from the aired episode as public record.
- Season
- 17, ep 7
- On-air outcome
- Category
- Availability
Tracked by Dragons Den Hub. Deal terms come from the aired episode; availability reflects our latest check only.



