Brain Fud Drinks

Brain Fud Drinks appeared on Dragons' Den in season 17, episode 11, which aired in 2020, pitched by Jess and Philip.

In the pitch, Brain Fud Drinks asked the Dragons for £50,000 for 30% of the business, valuing the business at about £166,667.

Brain Fud Drinks struck a deal in the Den, though the exact terms were not disclosed on air.

When we checked in July 2026, we could find no live way to buy from Brain Fud Drinks, so we now record it as wound down.

Jess and Philip brought a natural energy drink to series seventeen with a tidy ask: £50,000 for 30 percent, valuing Brain Fud Drinks at roughly £166,667. It is a grounded number, the kind that suggests the founders wanted a fair partnership rather than a headline valuation. A deal was agreed on air, but this is one where the broadcast kept the closing terms back, so we can speak to the opening position and stop there. Thirty percent for £50,000 is what they proposed; the equity a Dragon actually took is not on the record. We would rather flag that blank honestly than paper over it, and the drink's fortunes since are a matter for a later check.