Is Brain Fud Drinks Still in Business? (2026 Update)
Brain Fud Drinks has wound downAmazon still lists similar products in this category.
Browse similar products on AmazonFull story →Brain Fud pitched a natural energy drink built around vitamins rather than sugar, in series 17, with the founders after fifty thousand pounds for thirty percent of the business, a deal Peter Jones agreed to.
Older accounts describe the drink still on shelves under a shortened name, but company filings and both former domains now point to the business having closed.
The Dragon Who Took The Gamble
Peter Jones was reportedly the Dragon willing to take the risk here, telling Brain Fud's founders bluntly that the odds were long but the bet was still worth making, a rare moment of candour rather than a hard sell.
Energy drinks are a genuinely brutal category for a small brand to break into, dominated by a handful of household names with marketing budgets no start-up can match, which makes any pitch in this space a tougher proposition than it looks from the sofa.
The Filing And The Dead Domains
Older write-ups describe the drink still on sale under the shortened name Fud, through its own site and a handful of online retailers. Companies House now lists BRAIN FUD LTD in Liquidation, and both domains once tied to the brand redirect to unrelated pages rather than a working shop.
A liquidation filing sitting next to two dead web addresses is about as clear as this kind of question gets.