The pitch
What walked into the Den
Viper Clip appeared on Dragons' Den in season 17, episode 10, which aired in 2020, pitched by David and Julie Gray.
In the pitch, Viper Clip asked the Dragons for £80,000 for 25% of the business, valuing the business at about £320,000.
After the show
What happened next
On air, Viper Clip agreed a deal of £80,000 for 25%, backed by Deborah Meaden. The terms are quoted from the aired episode as public record.
When we last looked in July 2026, you could still buy from Viper Clip, so we have recorded the listing we confirmed.
Our read
The Hub verdict
A fully insulated cable staple is about as unglamorous as products get, which makes Deborah Meaden's solo investment at the asking terms all the more telling. David and Julie Gray sought £80,000 for 25% of Viper Clip, a £320,000 valuation, and Meaden took that stake exactly as pitched. She has a long history of backing practical, trade-facing products where the margins and the manufacturing add up, and a safer, faster cable fastener fits that mould. No equity was bargained away to close, so the Grays retained three-quarters of the business while adding one of the panel's most exacting investors. Whether the clip remains in production and on sale is a check we have not yet run.
An unshowy product that won Meaden at the full ask.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
