The pitch
What walked into the Den
Rotamate appeared on Dragons' Den in season 4, episode 3, which aired in 2007, pitched by Roger Hind.
In the pitch, Rotamate asked the Dragons for £85,000 for 40% of the business, valuing the business at about £212,500.
After the show
What happened next
Rotamate struck a deal in the Den, though the exact terms were not disclosed on air.
What we cannot yet confirm is whether you can buy from Rotamate right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Rotamate is one of the deals where the Den kept its cards close: Roger Hind left with investment, but the episode never put the closing terms on screen, so we will only weigh what was said out loud. The ask was £85,000 for 40%, a valuation of £212,500 and a notably generous chunk of equity to dangle.
Offering four-tenths of a business up front is a founder signalling he needs a hands-on partner more than he needs to guard ownership, which for a physical product like a rain-shielding rotary airer often comes down to manufacturing and distribution muscle. Because the final figures stayed private, we will not speculate on what he actually conceded, and what became of the airer after 2007 is not something we have verified.
A deal done off-camera, with only the 40% ask on record.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
