Independent product guide to Dragons' Den Β· Every availability claim is checked

Department

Home and Living

Dragons' Den home and living pitches we track past the episode.

103 products to explore

Home and Living products

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Products from the Den

Browse all 103 products in the full hall

Home and Living pitches are a regular feature of the Den. We track 10 of them here, following each past the episode to see which turned into a product you can actually buy.

A buy link only appears once we have confirmed a current listing, so this hub stays honest about which home and living pitches we could verify and which we could not.

Home and living is our least transparent category. Of ten pitches, only three had their deal terms shown on air; the other seven left with a handshake but no public split. Anyone wanting to know what a Dragon actually paid for a homeware brand will mostly be reading between the lines.

It also skews older than most, drawing several entries from the first handful of seasons. The asks stretch furthest here too, from Le Beanock's Β£54,000 up to Mode Al's Β£225,000, the largest ask in this category by a wide margin. Dock & Bay is the exception that proves the rule, a disclosed Β£75,000 for a lean 10%.

Deals get made; the terms usually stay indoors.