The pitch
What walked into the Den
Sofia Sayed founded Also Sophia in Toronto, building a line of seasonal home decor around interchangeable sign-swap pieces.
She appeared in Season 20, episode 2, which aired in 2025, asking for $200,000 for 8%. That set an implied valuation of $2,500,000 on the decor brand.
After the show
What happened next
The broadcast published the ask and stopped short of the outcome, so we do not report a deal we cannot source. An official Dragons' Den Canada post congratulating the founder hints at a good result, but without a quoted term we leave the outcome not-recorded rather than guess it.
The shop is open. On July 23, 2026 we found an active storefront with live pricing on seasonal decor, a bundle-building flow, and a working checkout.
Our read
The Hub verdict
Two hundred thousand dollars for 8% prices Also Sophia at $2,500,000, a fairly punchy multiple for a seasonal home-decor brand leaning on an interchangeable sign-swap hook.
An official show post hints the founder came away happy, but a hint is not a term sheet, so we hold the outcome as not-recorded. What is solid is the present tense: an active store with real pricing and a working cart. Verified operating, deal unconfirmed, ask on the record.
Worth knowing: A celebratory social post is not a sourced deal, so we credit the ask and the live store but not an investment we cannot confirm.
