The pitch
What walked into the Den
Michael Pritchard brought The Anyway Spray to Dragons' Den in season 7, which aired in 2009.
In the pitch, The Anyway Spray asked the Dragons for £125,000 for 25% of the business, valuing the business at about £500,000.
After the show
What happened next
A deal was agreed on air for The Anyway Spray, but the episode did not disclose the figures.
We have not re-verified whether The Anyway Spray's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
Michael Pritchard walked in with an ambitious raise and left with a deal the episode never quantified. The Anyway Spray asked for £125,000 in return for 25%, implying a £500,000 valuation, which is a punchy number to attach to a single spray-head innovation.
A six-figure ask against a quarter of the business tells you the founder believed the technology could scale well beyond a niche. Because the closing terms were not disclosed, we treat that half-million valuation as the pitch's opening claim rather than a settled fact, and analyse only the ask. What the product did commercially after airing is outside what we have verified, so we are leaving that blank on purpose.
A bold valuation claimed; the agreed terms went unaired.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
