The pitch
What walked into the Den
Geoff Dodsworth of Calgary presented Dex10, a modular flat-pack furniture system, in season 15, episode 9.
He put $1,000,000 on the table for 10 percent, a valuation of $10 million that set a high bar for the pitch.
After the show
What happened next
The Dragons' answer did not make the aired cut we can quote, so we hold the result open and describe only what was asked.
Tracking the company today runs into dead ends. Its web address failed to resolve at our July 2026 check, one secondary listing pointed to a working Calgary storefront while another lead went nowhere, and with signals pulling in different directions we mark the status unverified and would recheck before saying more.
Our read
The Hub verdict
A $10 million valuation on a flat-pack furniture line, $1,000,000 for 10 percent, is a bold number, and by some accounts it drew friction from the panel over exactly that. High asks invite hard questions, and this looks like it got them.
We cannot tell you how it ended on air, and we cannot cleanly tell you where the business stands now either: the domain failed to resolve at our check while secondary listings pulled in opposite directions. When the signals conflict like that, the honest label is unverified, and that is what we use.
Worth knowing: We would rather flag a genuinely mixed picture than pick the reading that sounds tidiest; nothing here is confirmed either way.
