The pitch
What walked into the Den
Eggxactly appeared on Dragons' Den in season 3, episode 1, which aired in 2006, pitched by James Seddon.
In the pitch, Eggxactly asked the Dragons for £75,000 for 40% of the business, valuing the business at about £187,500.
After the show
What happened next
Eggxactly struck a deal in the Den, though the exact terms were not disclosed on air.
What we cannot yet confirm is whether you can buy from Eggxactly right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
A water-free egg cooker is exactly the sort of inventive gadget the early Den ran on, and James Seddon brought it to series three in 2006 asking £75,000 for 40 percent, a valuation of £187,500. That was an era of the show when even modest kitchen inventions could command a proper five-figure raise. The record notes a deal was struck, but the terms went undisclosed on air, which is more common than you might expect in those early runs. So we present the ask plainly and resist filling the gap: 40 percent for £75,000 is what he proposed. Whether the cooker ever reached a mass market is the kind of aftermath that needs real verification, not a hunch.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
