Independent product guide to Dragons' Den · Every availability claim is checked
Sole Saver productOutcome not recorded

Dragons' Den Canada Season 17

Sole Saver

a protective adhesive shield for the soles of designer shoes

Availability unverifiedHome and Living

Hussein Dahrouj brought an adhesive shield for designer soles to season 17. We cover the numbers and where the product sells today.

The ask$100,000for 20% of the business
Implied valuation$500Kask / equity
On-air resultNot recorded
Availability unverifiedFounder: Hussein Dahrouj

The pitch

What walked into the Den

Hussein Dahrouj created Sole Saver, an adhesive shield that guards the soles of pricey shoes, and he pitched it in season 17.

The ask was $100,000 for 20 percent, a straightforward split that values the product at $500,000.

After the show

What happened next

No public record we can cite tells us how the Dragons voted that night, so the ask is where our reporting stops and the verdict stays blank.

The product is still available to buy. As of July 2026 the site carried Buy Now buttons for Canada and the United States, with orders fulfilled through Amazon Prime.

Our read

The Hub verdict

A $500,000 valuation, $100,000 for 20 percent, is one of the more grounded asks in this group, which fits a single-product accessory rather than a sprawling business.

The Dragons' verdict is not on record, so we describe the ask and leave the result unstated. The product is still buyable through the brand's site, with orders routed to Amazon fulfillment, so availability is not in doubt even if the deal is.

That fulfillment route is worth reading as its own signal: a founder pointing buyers at a stocked marketplace listing, rather than a dormant landing page, is the kind of small tell that separates a live product from a stalled one.

Worth knowing: We confirm the store is live but do not chase the purchase down third-party platforms; the on-air decision remains unknown.