The pitch
What walked into the Den
David Lees brought Mode Al to Dragons' Den in season 2, which aired in 2005.
In the pitch, Mode Al asked the Dragons for £225,000 for 50% of the business, valuing the business at about £450,000.
After the show
What happened next
A deal was agreed on air for Mode Al, but the episode did not disclose the figures.
What we cannot yet confirm is whether you can buy from Mode Al right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
David Lees made the boldest cash request in this batch: 225,000 pounds, and for it he offered half of Mode Al, his tech-integrated furniture business. That prices the company at 450,000 pounds and dates back to season 2 in 2005, when six-figure asks of this size were still eye-catching in the early Den. A deal was agreed, though the broadcast never disclosed the final shape of it, so the fifty-percent offer is as far as the record safely takes us. Asking for that much money against half the equity suggests Lees needed serious capital to build, not just a mentor. The terms stay undisclosed and we will not fill them in, and the fate of the furniture line two decades on is squarely a verify-first matter.
The batch's biggest cash ask, at an undisclosed close.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
