The pitch
What walked into the Den
Urban Cultivator, from Surrey, British Columbia, makes appliances that let people grow fresh herbs and microgreens indoors, in the kitchen or a restaurant.
Tarren Wolfe, Miles Omane and Davin MacGregor pitched in season 6, asking $400,000 for 10 percent, a split that valued the company at $4 million.
After the show
What happened next
Business in Vancouver reports the founders closed with Arlene Dickinson for $400,000, but at a 20 percent stake, double the equity they had put on the table, after which the product spread across North American, European and Australian markets.
The company remains active. A July 2026 check found its site running with a linked shop, both home and commercial hydroponic lines, and seeds listed as currently for sale.
Our read
The Hub verdict
Urban Cultivator is the clearest ask-versus-accept lesson in the set. The founders offered 10 percent for $400,000, and the reported close with Arlene Dickinson kept the dollar figure but doubled the equity to 20 percent. That gap between what was asked and what was agreed is the kind of detail the raw ask math hides, and it is worth spelling out. The appliance line went on to sell across three continents and the business remains active. It is also a reminder that a founder's willingness to give up more equity on the spot can be what closes a deal at all.
Deal closed at double the offered equity
Worth knowing: The deal is public record, and it is a useful reminder that the number a founder asks for and the number they accept are often not the same.
