The pitch
What walked into the Den
Lemuro appeared on Dragons' Den in season 17, episode 12, which aired in 2020, pitched by Eric and Hugo Bohring.
In the pitch, Lemuro asked the Dragons for £75,000 for 25% of the business, valuing the business at about £300,000.
After the show
What happened next
Lemuro struck a deal in the Den, though the exact terms were not disclosed on air.
When we checked in July 2026, we could find no live way to buy from Lemuro, so we now record it as wound down.
Our read
The Hub verdict
Clip-on camera lenses are a crowded shelf, so Lemuro needed a sharp pitch: Eric and Hugo Bohring asked 75,000 pounds for 25%, valuing the accessory brand at 300,000 pounds. They secured backing, but the aired cut withheld the agreed figures, so the 25% is where the conversation opened rather than where it necessarily landed. Judging the ask on its own, a 300,000-pound valuation for a phone-accessory startup is punchy but not outlandish for season 17's 2020 vintage. The undisclosed close means we cannot tell you how much of the company actually changed hands, and we would rather leave that blank than invent it. Its current standing is a separate verification job entirely.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
