The pitch
What walked into the Den
Bug Bakes appeared on Dragons' Den in season 17, episode 11, which aired in 2020, pitched by Ross Lamond.
In the pitch, Bug Bakes asked the Dragons for £50,000 for 50% of the business, valuing the business at about £100,000.
After the show
What happened next
Bug Bakes struck a deal in the Den, though the exact terms were not disclosed on air.
What we cannot yet confirm is whether you can buy from Bug Bakes right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Offering half your company is the most striking number a founder can bring into the Den, and Ross Lamond did exactly that for Bug Bakes: £50,000 for 50 percent, a £100,000 valuation on his insect-protein dog food. A fifty-fifty proposal signals either urgency for cash or real openness to a partner steering the wheel.
The record shows a deal was struck but withholds the terms, so we cannot say whether that half-stake held or shifted once negotiation started. The honest read is the entry point only: he walked in willing to share the business down the middle. What the closing agreement looked like, and where the product is now, are two separate things we have not verified.
Half the company on offer; the final split never aired.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
