The pitch
What walked into the Den
Peter Hill brought Pedaldish to Dragons' Den in season 16, which aired in 2018.
In the pitch, Pedaldish asked the Dragons for £30,000 for 33% of the business, valuing the business at about £90,909.
After the show
What happened next
A deal was agreed on air for Pedaldish, but the episode did not disclose the figures.
As for today, we have not yet confirmed a way to buy from Pedaldish. When we verify a live listing we will update this page and date the check; until then availability stays unverified.
Our read
The Hub verdict
Pedaldish solved a small, specific problem, a bowl with a pedal lid that keeps cat food fresh, and priced itself accordingly. Peter Hill asked 30,000 pounds for a one-third stake, one of the leaner asks here, valuing the whole thing near 91,000 pounds. He landed a deal, but the figures never aired, so that one-third is the opening line rather than the final one. Low, honest valuations like this tend to come from founders who know exactly what a modest push requires and no more. There is not much froth to analyse and no disclosed terms to weigh, so we will leave the split unquantified. Whether the bowl is still on sale is an open item we would confirm rather than presume.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
