The pitch
What walked into the Den
Karuma Innovations appeared on Dragons' Den in season 10, episode 9, which aired in 2012, pitched by Ashley Sayed.
In the pitch, Karuma Innovations asked the Dragons for £150,000 for 25% of the business, valuing the business at about £600,000.
After the show
What happened next
Karuma Innovations struck a deal in the Den, though the exact terms were not disclosed on air.
As of our July 2026 check, Karuma Innovations was no longer trading, and we set out the evidence in the availability note.
Our read
The Hub verdict
Ashley Sayed walked into season 10 asking 150,000 pounds for a quarter of Karuma Innovations, a valuation of 600,000 pounds on a child-friendly tablet business back in 2012, when the kids-tablet category was only just taking shape. A deal was done, but the episode never revealed the final split, so we treat the 25% as the opening position and nothing more. What we can weigh is the ask: 150,000 pounds was a substantial cheque for the era, and pairing it with only a quarter of the equity suggests Sayed was pricing in fast growth. Whether that growth arrived is not something a decade-old episode can settle, and it sits firmly in our verify-before-claiming column.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
