Is Magic Whiteboard Still in Business? (2026 Update)
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Look for Magic Whiteboard on AmazonFull story →Neil and Laura Westwood brought a whiteboard sold as a roll of adhesive-backed sheets rather than a fixed board, built for rooms with no wall space to spare.
Roughly twenty years later, the brand is still trading and marking its own anniversary.
How The Numbers Moved
The Westwoods originally asked for £100,000 for 15 percent of the company, but the equity on offer shifted during the pitch itself, and the deal that closed gave Deborah Meaden and Theo Paphitis 20 percent each, 40 percent total, for the same £100,000.
Paphitis built his career in retail and stationery through chains including Ryman, putting a roll-up whiteboard squarely inside his area of expertise, while Meaden's focus on operational discipline suited a business that needed its manufacturing margins to hold up at volume.
A Durable, Unglamorous Category
Classrooms, offices and training rooms need a writing surface every year regardless of the economic climate, and a product that avoids the cost and hassle of a wall-mounted board keeps finding new buyers long after any initial novelty fades.
Remaining independently active through changing office habits and no shortage of copycats is a genuinely strong result for a business built on one core item.
Where It Stands
Official filings list the company as active rather than dormant, and its own site is currently taking orders, sold through that direct channel and a network of stockists instead of a marketplace like Amazon.
The brand markets itself as marking close to two decades in business, and a live filing paired with a working storefront leaves little room for doubt on this one.