The pitch
What walked into the Den
Daniel Wiseman and Joseph Mills brought The Detective Society to Dragons' Den in season 19, which aired in 2022.
In the pitch, The Detective Society asked the Dragons for £75,000 for 25% of the business, valuing the business at about £300,000.
After the show
What happened next
A deal was agreed on air for The Detective Society, but the episode did not disclose the figures.
As for today, we have not yet confirmed a way to buy from The Detective Society. When we verify a live listing we will update this page and date the check; until then availability stays unverified.
Our read
The Hub verdict
Mystery games delivered by post is a subscription idea at heart, and Daniel Wiseman and Joseph Mills brought it to the Den asking £75,000 for 25% of The Detective Society. That values the business at £300,000, and while they secured investment, the terms that closed the deal never aired.
So the quarter-stake is our anchor and the rest stays unwritten. Subscription models tend to interest Dragons who like recurring revenue and low churn, and a puzzle-by-mail format has an obvious gifting hook alongside its regular sign-ups. With the settled figures held back we will not estimate them, and whether you can still subscribe today is a question we have not verified.
A subscription puzzle that landed an undisclosed deal.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
