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Apple Cheeks Diapers productOutcome not recorded

Dragons' Den Canada Season 6 · Episode 13

Apple Cheeks Diapers

reusable cloth diapers

Availability unverifiedKids and Family

Two Montreal-area founders pitched reusable cloth diapers in season 6. We work through the ask and a domain trail that needs care.

The ask$100,000for 15% of the business
Implied valuation$667Kask / equity
On-air resultNot recorded
Availability unverifiedFounders: Amy Appleton, Ilana Grostern

The pitch

What walked into the Den

Apple Cheeks Diapers, the reusable cloth-diaper brand founded by Amy Appleton and Ilana Grostern near Montreal, appeared in season 6, episode 13, one of the older pitches we track.

Targeted a raise of $100,000 for a cut of 15 percent, setting the price at about $666,667.

After the show

What happened next

No outcome to cite, so the rest rests on a present-day status check.

Tracing the brand today takes caution. The old applecheeks.com address now redirects to an unrelated French cloth-diaper company, and the founders’ original blog subdomain no longer resolves, so we do not point readers there. Third-party Canadian cloth-diaper retailers still list an Apple Cheeks brand, which suggests some retail presence may persist, but we could not confirm that live, so availability stays unverified.

Our read

The Hub verdict

One of the oldest pitches we track, and a lesson in careful aftermath work. The ask put a hundred thousand against a fifteen-percent stake, pricing a Montreal-area cloth-diaper brand near two-thirds of a million, and the 2012 outcome is absent from every public record we checked, so we give it none.

The reason this page exists is the domain trail. The old company address now redirects to an unrelated French manufacturer, and the founders' original blog subdomain no longer resolves, so we deliberately do not point readers there. Third-party Canadian retailers still list an Apple Cheeks brand, hinting some retail presence persists, but we could not confirm it live, so we leave availability unverified and flag the look-alike rather than risk sending anyone to the wrong site.

An old pitch, an unknown outcome, and a domain trap we flag.

Worth knowing: A redirected domain is a trap, not a storefront, and we would rather flag the confusion than send anyone to a look-alike site.