Is The Wriggler Still in Business? (2026 Update)
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Look for The Wriggler on AmazonFull story →The Wriggler pitched a changing mat built to stop babies and infants rolling off mid-change, in series 18, presented under the Pluxty brand by its founders, after fifty thousand pounds for forty percent of the business, a deal Sara Davies agreed to.
Older accounts describe the product still selling with ongoing social media activity.
A Small, Stressful Moment Made Easier
Nappy changes are a genuinely common and mildly stressful moment for new parents, and building a mat specifically designed to keep a wriggling baby secure and still addressed a problem specific enough that more than one Dragon reportedly showed interest.
Giving up forty percent for fifty thousand pounds is a substantial trade for a single-product baby brand, reflecting how much capital it takes to manufacture and market a physical item at scale rather than just sell it locally.
A Storefront Still Being Maintained
Notes on file describe the brand's site still live and taking orders, with a product page, a short account of how the company started, and continued posts under its Instagram handle.
A single-product brand that keeps running its own shop, rather than folding quietly into third-party marketplaces, usually means the founders still see enough direct customer demand to justify the upkeep.