Rockstar Spirits

Thomas Hurst brought Rockstar Spirits to Dragons' Den in season 18, which aired in 2021.

In the pitch, Rockstar Spirits asked the Dragons for £25,000 for 8% of the business, valuing the business at about £312,500.

On air, Rockstar Spirits agreed a deal of £25,000 for 8%, backed by Touker Suleyman and TejLalvani. The terms are quoted from the aired episode as public record.

We have not re-verified whether Rockstar Spirits's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.

The confidence in this pitch lives in the equity line. Thomas Hurst offered only 8% of Rockstar Spirits for his £25,000, the smallest stake anyone in this stretch of our records let go of, and the Dragons accepted it as pitched. That prices the spiced-rum company at about £312,500 and tells you Hurst believed the brand was already worth defending.

Two Dragons split the deal, with Touker Suleyman and Tej Lalvani both writing in, and co-investment on such a thin equity slice usually means each wanted a foot in a category they rated. The cash raised is small; the signal is that seasoned retail money agreed the business deserved backing without demanding a bigger bite. Where the rum stands on shelves now is something we still need to confirm.