The pitch
What walked into the Den
Victor's Drinks appeared on Dragons' Den in season 12, episode 3, which aired in 2014, pitched by Ralph Broadbent and Alex Dixon.
In the pitch, Victor's Drinks asked the Dragons for £40,000 for 25% of the business, valuing the business at about £160,000.
After the show
What happened next
Victor's Drinks struck a deal in the Den, though the exact terms were not disclosed on air.
As for today, we have not yet confirmed a way to buy from Victor's Drinks. When we verify a live listing we will update this page and date the check; until then availability stays unverified.
Our read
The Hub verdict
Ralph Broadbent and Alex Dixon brought a make-your-own cider kit to the Den and left with backing, though the episode never spelled out the terms. Their ask was £40,000 for 25% of Victor's Drinks, a £160,000 valuation, so the quarter-stake is the number we can point to and the close stays a blank. A novelty drinks kit with an obvious gifting angle is the sort of product that photographs well and sells itself at retail, which often draws Dragon interest at a modest raise. With the agreed figures held back we will not guess at them, and we have not confirmed whether the kit is sold anywhere now. That verification is still outstanding.
A cider kit, a deal, and an unaired close.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
