The pitch
What walked into the Den
Wine Innovations appeared on Dragons' Den in season 7, episode 5, which aired in 2009, pitched by James Nash.
In the pitch, Wine Innovations asked the Dragons for £250,000 for 25% of the business, valuing the business at about £1,000,000.
After the show
What happened next
Wine Innovations left the Den without a deal.
We have not re-verified whether Wine Innovations's product is on sale today, so we make no availability claim here yet. The deal above is public record; the aftermath is what we are still checking.
Our read
The Hub verdict
The valuation is the eye-catcher and, in all likelihood, the sticking point. James Nash asked for £250,000 in return for 25% of Wine Innovations, which puts a £1,000,000 price on the single-serve wine-goblet business, the highest valuation in this whole group of pitches. Defending a seven-figure number in front of the Dragons demands sales and traction to match, and the panel chose not to invest. A quarter-million-pound ask at a million-pound valuation is a swing for scale, and when a pitch that bold ends without a deal it is almost always the price, not the product, that stalled it. We are holding strictly to the aired figures and making no claim about what came afterward.
The steepest valuation in this batch, and no deal.
Worth knowing: Deal terms reflect the aired episode and are public record. Availability can change, and we only add a buy link once we have confirmed a current listing.
