The Drinks Bakery

Andy Murray brought The Drinks Bakery to Dragons' Den in season 16, which aired in 2018.

In the pitch, The Drinks Bakery asked the Dragons for £50,000 for 25% of the business, valuing the business at about £200,000.

On air, The Drinks Bakery agreed a deal of £50,000 for 25%, backed by Peter Jones and Deborah Meaden. The terms are quoted from the aired episode as public record.

As for today, we have not yet confirmed a way to buy from The Drinks Bakery. When we verify a live listing we will update this page and date the check; until then availability stays unverified.

Getting both Peter Jones and Deborah Meaden onto one deal is not a small thing, and Andy Murray managed it at his asking terms. The Drinks Bakery sought £50,000 for 25%, a £200,000 valuation, and the two Dragons split the investment without pushing for more equity.

Biscuits engineered to pair with wine and beer is a specific, giftable food proposition, and when two heavyweight investors co-sign a raise that modest it usually reflects belief in the concept's retail and hospitality potential rather than a need to spread risk. Murray kept three-quarters of the company and secured two well-connected partners in one move. Whether the biscuits are still stocked is something we have earmarked to confirm.