The pitch
What walked into the Den
Louis d'Origny brought OHMME to Dragons' Den in season 16, which aired in 2019.
In the pitch, OHMME asked the Dragons for £80,000 for 20% of the business, valuing the business at about £400,000.
After the show
What happened next
A deal was agreed on air for OHMME, but the episode did not disclose the figures.
When we checked in July 2026, we could find no live way to buy from OHMME, so we now record it as wound down.
Our read
The Hub verdict
Sustainable menswear met the Den when Louis d'Origny pitched OHMME, a men's yoga line cut from recycled fabric. He sought 80,000 pounds for 20%, valuing the label at 400,000 pounds. A deal came together, but the episode kept the closing figures to itself, so the 20% is the opening marker and no more. On the ask alone, 400,000 pounds is a bullish tag for an early apparel brand, and it leans on the recycled-fabric angle to justify the premium. We are not going to reconstruct terms the broadcast never showed. Whether the clothing is still being made and sold is a question we would answer with a real listing rather than a guess, and until then it stays open.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
