The pitch
What walked into the Den
Suzanne Haines, Astyn Demaine and Omar Mian brought Potion Paris to Dragons' Den in season 20, which aired in 2023.
In the pitch, Potion Paris asked the Dragons for £50,000 for 20% of the business, valuing the business at about £250,000.
After the show
What happened next
A deal was agreed on air for Potion Paris, but the episode did not disclose the figures.
When we last looked in July 2026, you could still buy from Potion Paris, so we have recorded the listing we confirmed.
Our read
The Hub verdict
Vegan, eco-minded perfume is a crowded but growing corner of beauty, and the trio behind Potion Paris, Suzanne Haines, Astyn Demaine and Omar Mian, brought it to season 20 asking 50,000 pounds for 20%. That sets the brand at 250,000 pounds, a sensible opening for a young fragrance label. A deal was reached, but the broadcast never revealed the terms, so we treat the 20% as the ask and not the outcome. With three founders on the cap table already, bringing in a Dragon means splitting ownership further, which makes the decision to seek investment a considered one. We will not invent the numbers the episode withheld, and the state of the brand now is a matter for verification rather than assumption.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
