The pitch
What walked into the Den
Hannah Saunders brought Toddle to Dragons' Den in season 19, which aired in 2022.
In the pitch, Toddle asked the Dragons for £60,000 for 13% of the business, valuing the business at about £461,538.
After the show
What happened next
On air, Toddle agreed a deal of £60,000 for 13%, backed by Deborah Meaden and StevenBartlett. The terms are quoted from the aired episode as public record.
What we cannot yet confirm is whether you can buy from Toddle right now. Until we verify a current listing, we leave availability open rather than guess.
Our read
The Hub verdict
Thirteen percent is an unusually tight equity offer, and Hannah Saunders held that line: £60,000 for 13% of Toddle was the ask, and Deborah Meaden and Steven Bartlett accepted it as put. That values the vegan children's-skincare brand at roughly £461,538, and getting two Dragons to co-invest for such a small combined stake is a strong result. Meaden's operational rigour paired with Bartlett's marketing reach is a pointed combination for a modern consumer brand trying to build an audience. Saunders kept 87% of her company while adding two well-matched partners, which is about as founder-favourable as a Den deal gets. Where the range is stocked now is a thread we have not yet followed up.
Two Dragons in for just 13% of the company.
Worth knowing: The deal above is public record from the episode. We never treat an on-air handshake as proof a product is still for sale today.
