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Hat & Spicy on Dragons’ Den

Series 23 · Episode 1 · 29 January 2026

Hat & Spicy

Upcycled custom fluffy hats and accessories.

Chloe Messer

The ask£50,000for 15% of the business
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About the product

Chloe Messer makes custom fluffy hats and accessories by upcycling materials. The official shop shows the current designs, giving viewers a direct route to the headwear featured in the pitch.

Visit Hat & Spicy's official website →

Reveal the on-air result

An offer of £50,000 for 30% equity from Peter Jones and Touker Suleyman was accepted on air. Each Dragon offered £25,000 for 15%.

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