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Natural & Noble / Dog by the Hob from its official website

Series 23 · Episode 6 · 5 March 2026

Natural & Noble / Dog by the Hob

DIY drinks kits and bake-at-home dog biscuit kits.

Gordon Leatherdale

The ask£100,000for 10% of the business
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About the product

Gordon Leatherdale brought two kit brands to the Den: Natural & Noble’s make-your-own drinks and Dog by the Hob’s bake-at-home dog biscuits. The Natural & Noble site explains the drinks range and the pitch.

Visit Natural & Noble / Dog by the Hob's official website →

Reveal the on-air result

Gordon declined a joint offer from Peter Jones and Deborah Meaden of £100,000 for 40% equity.

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