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W. Brett Wilson: The Calgary Financier in the Den

W. Brett Wilson trained as an engineer before moving into finance, and in 1993 co-founded FirstEnergy Capital in Calgary, an investment bank built specifically around the energy sector.

FirstEnergy became a significant financier of Canadian oil and gas companies, and Wilson went on to run Prairie Merchant Corporation, his own private investment firm.

Investing, and giving

Prairie Merchant holds interests across energy, agriculture, real estate and sport, a deliberately broad spread rather than a single operating business.

Wilson has been one of Canadian business's more public advocates for planned philanthropy, arguing that giving belongs inside a business career rather than at the end of it, a theme he wrote about in Redefining Success.

Three seasons at the table

He joined Dragons' Den in 2008 and appeared for three seasons, which are indexed on this site alongside every other run of the Canadian show.

As the panel's investment banker he pushed founders on how a deal was actually structured, a different instinct from the operators and brand builders sitting next to him.

Note: This is his public record; a pitch outcome is reported on that pitch's own page.

Products W. Brett Wilson backed in the Den

Deals struck on air, from our files. Availability is checked separately on each product page.

Attitube product

Attitube

weights filled with water that build stabilizer muscles

Easy Hitch product

Easy Hitch

a magnetic device that helps hitch a trailer to your car

EcoTraction product

EcoTraction

an eco-friendly alternative to road salt

Uno product

Uno

an electric motorcycle that balances itself on two centered wheels

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Published by Dragons Den Hub, August 2026.