The Highest Valuations Pitched in the Den
Every Dragons Den ask carries an implied valuation, even if nobody says the number out loud. If an entrepreneur asks for £50,000 for 10% of the business, they are telling the Dragons the whole company is worth £500,000. We ran that calculation for every pitch in our records where both figures are known.
Some of the results are eye watering, especially from entrepreneurs who asked for a lot of money in exchange for a very small slice of equity. A high valuation does not mean the Dragons agreed with it, and several of the pitches below left without a deal at all.
Housecrowd, £20,000,000
Fraser Fearnhead asked for £1,000,000 in return for just 5% of property investment platform Housecrowd in season 13, implying a company worth £20 million.
It is the single highest valuation of any pitch in our records, though the Dragons did not bite and Fearnhead left without a deal.
We Q 4 U, £15,000,000
Matt King's queue management pitch We Q 4 U asked for £150,000 for just 1% of the business in season 10, putting the implied valuation at £15 million.
It is the second highest valuation on this list and, like Housecrowd, ended without a deal.
Yuv Beauty, £12,500,000
Francisco Gimenez asked for £250,000 for 2% of Yuv Beauty in season 22 and actually secured a deal on air, making it the highest valued pitch on this entire list that the Dragons agreed to back.
A £12.5 million implied valuation is an extraordinary number for a beauty pitch to walk away having convinced anyone to invest in.
Yboo, £10,000,000
Martyn Gould's tech pitch Yboo asked for £250,000 for 2.5% of the business in season 17, an implied valuation of £10 million, and left without a deal.
It is one of several tech pitches on this list that asked for a big number against a very small slice of the company.
Bee Automobiles and Kimaï, tied at roughly £8,300,000
Stephen Voller's Bee Automobiles asked for £2,500,000 for 30% in season 7, and Kimaï asked for £250,000 for 3% in season 21. Both imply a valuation just above £8.3 million, despite being wildly different in scale.
Bee Automobiles left without a deal, while Kimaï is one of the very few pitches on this list that actually secured investment at its stated valuation.
Hair Syrup, £6,300,000
Lucie MacLeod's Hair Syrup asked for £190,000 for 3% of the business in season 22, implying a valuation just above £6.3 million.
It left without a deal, joining a long list of high valuation pitches on this page that the Dragons were not convinced to back at the number offered.
Applied Language Solutions, £6,250,000
Gavin Wheeldon asked for £250,000 for 4% of Applied Language Solutions in season 4, an implied valuation of £6.25 million.
It is one of the earliest big valuation asks in our records and, like most of the pitches on this page, ended without the Dragons agreeing to the number.
Very PC, £5,000,000
Peter Hopton's green tech pitch Very PC asked for £250,000 for 5% of the business in season 6, valuing the company at £5 million.
It left without a deal, another example of a high valuation ask that did not land with the panel.
Brand Yourself, £4,000,000
Patrick Ambron and Nathan Evans asked for £100,000 for 2.5% of Brand Yourself in season 16, a £4 million implied valuation, and secured a deal on air.
It is one of the few pitches on this list at this valuation level that the Dragons actually agreed to fund.