How to Prepare a Dragons' Den Canada Pitch
Getting on Dragons' Den starts with CBC's own casting process, so the official show channels are where you confirm open submission windows.
What we can help with is the part that decides whether a pitch survives the room, and that is almost always the math.
Know your ask cold
Every pitch names an amount and the equity offered, and those two numbers imply a valuation the dragons will test immediately. If you ask for 100,000 dollars for 10 percent, you are valuing the company at one million dollars, and you had better defend that.
Bring the revenue, the margins and the sales channels, because a founder who fumbles their own unit economics loses the table fast.
Have something a viewer could buy
The pitches that travel best are the ones with a product a customer can actually purchase, which is also what lets a site like ours confirm a company is still selling later.
A clear product, a real customer and a price beats a big idea with no proof behind it.
Expect the due diligence gap
Even a televised handshake is usually subject to due diligence and may not close as presented, so treat an on air deal as the beginning of a negotiation.
Prepare for the questions after the cameras stop as seriously as the ones in front of them.