Is Acu Seeds Still in Business? (2026 Update)
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Look for Acu Seeds on AmazonFull story →Giselle Boxer pitched tiny adhesive seeds stuck onto specific spots on the outer ear, marketed as a needle-free take on traditional acupuncture.
She asked for £50,000 against an eighth of the business, and Steven Bartlett backed the deal in full.
A modest ask, a strong reception
A relatively small raise on a cheap, visually simple product tends to draw a warmer reception, and reporting describes wide interest across the panel before Bartlett emerged as the founder's chosen backer.
Getting the precise sum requested, rather than a renegotiated share, hints that the underlying numbers stood up to an investor experienced at picking them apart.
What later reporting claims
Sources describe existing inventory running out within days of the episode going out, with roughly two months passing before a fresh production batch caught up with demand.
Public commentary has separately raised questions about the evidence behind ear seed acupuncture generally, which is worth knowing alongside the commercial picture.