Is Be Nosy Ltd Still in Business? (2026 Update)

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Look for Be Nosy Ltd on AmazonFull story →Be Nosy pitched a wearable air filter designed to protect against pollution in series 18, with founder Carina Cunha after fifty thousand pounds for fifteen percent of the business, a deal Tej Lalvani agreed to.
Older accounts describe continued product development past the original prototype.
Built From A Frightening Personal Experience
Cunha has said the idea traces back to a frightening personal moment, finding herself trapped underground and unable to breathe properly, a genuinely personal starting point rather than a purely commercial read on air quality.
The product was reportedly still just a prototype on pitch day, and Cunha was said to be running things alone at that stage, which makes whatever happened afterward more notable, since solo founders pushing an unfinished device to market face a considerably steeper climb.
From Prototype To A Named Device
Notes on file describe the company's site remaining live, with reporting describing continued development that has since carried the original prototype through to a newer, more finished device under a different name, and describe Cunha adding people to a leadership team since the pitch, not typically something a founder does while winding a business down.
Adding people to a leadership team is not typically something a founder does while winding a business down.